Using OCEANS for a Successful Product Launch

OCEANS 2018 Charleston was a great success with many highlights – the live feed from the NASA International Space Station, the packed exhibit floor, the in-depth education sessions, and so much more!

When coordinating the 2018 Conference, one of the exciting projects that the OCEANS team had worked on was to help our friends at General Dynamics Mission Systems launch their new product, Bluefin 9, in conjunction with the Conference.

GDMS was enthusiastic to utilize OCEANS 2018 Charleston as a platform to launch this product, but we wanted to make sure that we exceeded their attendee experience expectations.

We asked ourselves, “How could we tie this into some of the new innovative things that we are already doing around the event?” One of these new ideas was to place a theater in the center of the exhibit hall: a ‘Learning Lounge’ where we could host round tables and education as well as a sponsored presentation element in the hall.

The Exhibit Hall Theater was a significant investment for the Conference (design, production, labor, set- up), but we knew that we needed to feature this element in the exhibit hall. In strategic planning meetings with GDMS, we discussed designing a custom package to recognize them as the presenting partner for the Exhibit Hall Theater. Branding and new product imagery would be placed on all sides of the Theater alongside the OCEANS conference imagery while several spoken presentations in the Theater would introduce their new product.

In addition, we crafted a promotional program that included digital exposure leading up to the event, signage placed onsite, an announcement on the PA when the product was unveiled and a special VIP reception in the Theater during the main exhibit hall reception.

This strategic sponsorship package not only offset the cost of the Theater set up, but it provided GDMS with an innovative way to unveil their new product. In the end, it was a great success and we were proud to be a part of it!

If your organization is looking for new ways to display your product or solutions at OCEANS 2019 Seattle, please contact our sales team today!

Chris Martin
Phone: 410-584-1991
chris.martin@mci-group.com

Carly Heideger 
Phone: 410-584-1992 
carly.heideger@mci-group.com 


ECO & ON&T continue growth entering 2020

Anyone affiliated with the maritime industry knows about OCEANS, the annual conference and exposition put on by the Marine Technology Society (MTS) and IEEE’s Oceanic Engineering Society. OCEANS 2019 Seattle is taking place in Seattle from October 27 – 31, and this year’s focus is on sustainable practices and new opportunities presented by the blue economy. The conference theme is “Blue Sea, Blue Sky, Blue Tech.”

On average, over 130 vendors are there and over 500 papers are presented at OCEANS. Sessions focus on the latest technology and news in the industry, which is why both ECO and Oceans News & Technology magazines will be well-represented at OCEANS.

Greg Leatherman, managing editor for both publications, and Kira Coley, ECO Magazine senior editor, took a few moments to share their thoughts on the blue economy, the conference, and what 2020 holds for their publications.

“I think one of the most exciting areas in the blue economy is the emergence of a traceable “farm to table” aquaculture presence in North America. Due to the sheer number of people who live along our coastlines, you can’t overestimate how important environmental issues are in this area. The combination of skilled people and good data in this arena could change the way we eat in the same way that organic labelling has,” Greg said.

Greg noted that many of the major food companies stock values are reflecting what is important to larger elements of the population. They’re sending the message that they want to know where their food is coming from. Greg added, “Clearly no industry has more to gain from this than the North American seafood producers.”

ECO Magazine senior editor, Kira Coley, said, “With all the challenges we face in understanding changes to the oceans and coasts, beyond-border collaborations between the technology industry, governments and different science fields will be key.”

Greg suggested that 2020 is going to be a big year for ECO and ON&T magazines. “Our ECO special topic issues have been tremendously successful, and we are going to continue along that path. ON&T we’re expanding our international coverage, focusing on hot spots such as Brazil and the southern Gulf of Mexico. We’re also going to cover supply chain companies in the offshore energy areas. Our print editions will continue to be more in depth, and we’ll leverage our websites and newsletters for breaking news and updates.”

Kira added, “It’s also vitally important for success stories to be shared so others can see what can be achieved and follow suit. Our role as a leading trade publication is to support these efforts and help build bridges between industry and academia. It’s not just about keeping people informed about the latest advancements, but also about sharing stories with the ocean community that encourages open dialogue and new thinking on a global level.”

As veteran alumni of the OCEANS conference, Greg and Kira are looking forward to what they most value in the conference – the people. Greg finds that the element he most enjoys when attending conferences are his fellow attendees. “It’s really about the people. I find that once you get past the logos and marketing materials, the quality of people that work in ocean industries, academia, and organizations is unsurpassed. Where else can I talk to a Navy officer one moment, a world-class inventor the next, and then find myself at a table full of young engineers excited to solve whatever challenges the world has for them. I always meet someone amazing at the OCEANS conference, in part because the membership for MTS is so far-reaching.”

TSC publishes two leading marine publications, Environment, Coastal & Offshore (ECO) and Ocean News & Technology (ON&T).  ECO Magazine is a leading international ocean science publication for scientists and professionals reporting from the frontlines of ocean science, technology and exploration. ON&T is the offshore industry’s leading trade publication and for nearly four decades, ON&T has covered the Offshore Energy, Subsea Intervention and Survey, Maritime Communications, and Defense industries. Well read by Executive decision makers seeking industry news, forecasts and data, both publications are proud to be a part of the publishing arm of Technology Systems Corporations (TSC).

A business-to-business media company and conference organizer, TSC provides focused print, digital, and electronic media, research, market intelligence, information services and specialized conferences to the ocean and offshore industries. As the primary industry resource for news, technology developments, forecasts, information and intelligence, TSC provides insight and opportunity for the Ocean Science/Research, Submarine Cable, Offshore Energy, Marine, and Military and Civilian governments.


Elevate Your Brand at OCEANS

Everyone knows OCEANS.  The esteemed annual conference put on by both the Marine Technology Society and IEEE’s Oceanic Engineering Society is well known for the over 500+ papers that are presented on a variety of topics within the ocean science and maritime industries.  When attendees are not in sessions learning about these robust and essential industry topics, they are walking the Exhibit Hall Floor, experiencing and testing the latest and greatest technology, products and services that over 130 vendors have to offer.  

While it makes for an exciting and busy conference it can also be a challenge to grab an attendee’s attention.  Increasing traffic to your booth and company presence is more important than ever.  Asking yourself and your team “What are we doing to drive traffic to our booth?” can the make it or break it question for your conference activation.  

Fortunately, the OCEANS Seattle show has several ways to ensure a successful and busy show: 

  1.  Becoming a Patron: By selecting a patron package that includes your booth space, allows for over 15+ places for your company ad, logo and signage to ensure your company stands out above the rest.  
  2. Additional Registrations: Bringing additional staff to OCEANS can help your company be in more than once place at once.  Having staff work your booth, present in the Innovation Theater and attend additional sessions to make certain that your company is learning all there is to know about the industry! All patron packages include additional full conference and exhibit hall only registrations.  
  3. Social and Networking Events: At OCEANS…you are well fed! With three receptions and breakfast and lunch daily, there are many, customized ways to allow your company to connect with attendees on a more social level. 

Patron sponsorships continue to be a unique and important way to have a successful conference experience.  MCI is excited to be able to connect with vendors on designing a customized, unforgettable package! 

 


Join 5,000+ ocean technology experts at Ocean Business…

This post is sponsored by our media partner, Ocean Business. 

More than 330 international exhibitors will take centre stage at Ocean Business in Southampton from 9-11 April. Featuring live demonstrations of the latest ocean technology from across the globe, visitors can keep up to date with the latest advances in the industry.

International Exhibition
Explore an exhibition bringing together the world’s leading manufacturers and service providers. See the latest product launches from 330+ exhibitors showcasing products and services from across the globe.

Training & Demo Programme
Unique to the show is 184 hours of training and demonstrations, enabling visitors to test-drive the latest equipment and systems. Held in test tanks, in classrooms, on board vessels and in dockside waters.

Opening Session
Industry experts present and debate the future of the Ocean Economy with a keynote by Claire Jolly, Head, IPSO Unit Ocean Economy Group, OECD followed by a panel discussion.

Offshore Survey
Hear from industry experts addressing the major issues facing the international offshore survey community. Including autonomous and unmanned vehicles, imaging, data and future perspectives.

Co-located Meetings
Discover new business opportunities and hear from industry experts at co-located meetings and seminars organised by independent groups or organisations in the industry.

Social Events
Network at social events held throughout the show including welcome drinks the night before the show opens, a wine trail on the show floor and the famous Ocean Business Dinner.

To find out more or to register for free* visit www.oceanbusiness.com

* The exhibition, training and demonstration sessions, co-located meetings, welcome drinks and wine trail are free to attend. There is a fee to attend the Offshore Survey conference and Ocean Business dinner. The Ocean Business Dinner is sold out, to be added to the waiting list, please email awright@divcom.co.uk.


Welcome to the OCEANS Current!

Welcome to the OCEANS Current, the place to go for important information regarding the OCEANS 2019 Seattle conference as well as exclusive content and previews for what awaits you in October. While your trip to Seattle may be months away, your love and passion for the world’s oceans is ongoing – that’s why we wanted a way to help keep our valued conference participants stay current.

While we have this content covered, we need your voice to make OCEANS 2019 Seattle the best it can be. Have you done extensive research about marine technology? What about oceanic conservation efforts? If so, now is your time to show the world your ideas. Our Call for Abstracts opens on March 25 and will remain open until May 31. If your abstract is selected for presentation, your full paper or poster will be published in the IEEE eXplore journal and will be available for download from the OCEANS’19 app and online program after your paper or poster is presented in person at the conference. For more information, please click here.

Please make note of these important dates leading up to the conference:

March 25 | Call for Abstracts opens
May 31 | Call for Abstracts closes
June 17 | Early-bird Registration opens
July 12 | Author Notification
September 13 | Papers/Posters due
September 16 | Early-bird Registration closes

We can’t wait to see you in Seattle!